When Should You Order Your Wedding Dress?
The Ultimate Timeline for Modern Brides
Choosing your wedding dress is one of the most beautiful, emotional moments of your entire wedding journey — but it’s also one of the most misunderstood. Many brides wait too long, underestimate the creation process, or believe that couture can be produced in just a few weeks.
In reality, a wedding dress isn’t simply purchased.
It is planned, designed, and brought to life with intention.
Whether you’re dreaming of a couture gown or selecting a made-to-order design, following the right timeline will make your experience calmer, more enjoyable, and far more meaningful.
This guide reveals exactly when to start — and why timing matters more than you think.
12–10 Months Before the Wedding: Begin Your Dress Journey
This is the moment to explore silhouettes, fabrics, and the overall feeling you want your dress to evoke.
Use this time to:
- Define your bridal aesthetic
- Book your first appointments
- Try on different styles
- Understand what feels right for your body
- Narrow down designers you love
If you’re considering couture, this early window is ideal.
A bespoke gown takes time — not because it’s complicated, but because it’s made with intention, craftsmanship, and countless fittings.
9–7 Months Before: Choose Your Designer & Say Yes
This is when most brides officially order their dress.
Why now? Because:
- Fabrics must be sourced
- Lace needs to be selected or specially ordered
- Patterns must be drafted
- The construction process begins
- Your fitting schedule is planned
For couture, this period is essential.
Your gown doesn’t come from storage.
It begins with a sketch, a blank canvas, and your measurements.
6–5 Months Before: The First Fitting
This is the magical moment when the structure of your dress — the inner architecture — takes shape.
You’ll see:
- The foundation
- The beginnings of your silhouette
- The first drape or lace placement
- How the gown supports and sculpts your body
It’s not the final dress yet, but it’s already yours.
4–3 Months Before: Refining the Details
Your gown begins to transform:
- Lace appliqués are placed
- Necklines are perfected
- Skirt volume is adjusted
- Sleeves, drape, or design details take form
- Fabric and lining are shaped to your movement
This stage is delicate and artistic.
It’s where the dress becomes a reflection of you.
2 Months Before: The Second Fitting
This is where everything is softened, refined, and elevated.
Expect:
- Adjustments to shape and comfort
- Minor refinements to lace placement
- Testing movement and posture
- Checking hemline and proportions
You’ll feel the couture difference here — the way the gown responds to your body rather than asking your body to adapt to it.
1 Month Before: Final Fitting
The moment your dress comes alive.
You’ll experience:
- The complete silhouette
- Seamlessly finished details
- Final adjustments for perfection
- Learning how to walk, breathe, and stand with your gown
After this, your gown is carefully prepared for delivery.
Wedding Week: Pick-Up or Delivery
Your dress is steamed, pressed, checked, and presented to you with the care it deserves.
It’s not just a garment — it’s an heirloom.
Why Timing Matters
Because couture isn’t rushed.
Because quality takes time.
Because the experience should feel luxurious, not stressful.
And because the right timeline gives your designer — and yourself — the chance to create something extraordinary.
A Loving Reminder for Brides
Many brides think they have “plenty of time”… until suddenly they don’t.
Starting early doesn’t just prevent stress — it gives you space to make the right decisions and enjoy the process fully.
This Is Exactly Why I Created the Bridal Planner
Planning your dress timeline becomes so much easier when everything is organized in one elegant place.
Inside the Laura Blagogee Bridal Planner, you’ll find:
- A full month-by-month bridal timeline
- Appointment checklists
- Fabric & silhouette guides
- Space for your notes and vision
- Expert advice you won’t find anywhere else
It’s your complete companion for a calm, beautifully guided bridal journey.
Discover the Bridal Planner
A beautifully designed tool made to bring clarity, ease, and confidence to every bride.