Laura Blagogee

When Should You Order Your Wedding Dress?

The Ultimate Timeline for Modern Brides

Choosing your wedding dress is one of the most beautiful, emotional moments of your entire wedding journey — but it’s also one of the most misunderstood. Many brides wait too long, underestimate the creation process, or believe that couture can be produced in just a few weeks.

In reality, a wedding dress isn’t simply purchased.
It is planned, designed, and brought to life with intention.

Whether you’re dreaming of a couture gown or selecting a made-to-order design, following the right timeline will make your experience calmer, more enjoyable, and far more meaningful.

This guide reveals exactly when to start — and why timing matters more than you think.

12–10 Months Before the Wedding: Begin Your Dress Journey

This is the moment to explore silhouettes, fabrics, and the overall feeling you want your dress to evoke.

Use this time to:

  • Define your bridal aesthetic
  • Book your first appointments
  • Try on different styles
  • Understand what feels right for your body
  • Narrow down designers you love

If you’re considering couture, this early window is ideal.
A bespoke gown takes time — not because it’s complicated, but because it’s made with intention, craftsmanship, and countless fittings.

9–7 Months Before: Choose Your Designer & Say Yes

This is when most brides officially order their dress.

Why now? Because:

  • Fabrics must be sourced
  • Lace needs to be selected or specially ordered
  • Patterns must be drafted
  • The construction process begins
  • Your fitting schedule is planned

For couture, this period is essential.
Your gown doesn’t come from storage.
It begins with a sketch, a blank canvas, and your measurements.

6–5 Months Before: The First Fitting

This is the magical moment when the structure of your dress — the inner architecture — takes shape.

You’ll see:

  • The foundation
  • The beginnings of your silhouette
  • The first drape or lace placement
  • How the gown supports and sculpts your body

It’s not the final dress yet, but it’s already yours.

4–3 Months Before: Refining the Details

Your gown begins to transform:

  • Lace appliqués are placed
  • Necklines are perfected
  • Skirt volume is adjusted
  • Sleeves, drape, or design details take form
  • Fabric and lining are shaped to your movement

This stage is delicate and artistic.
It’s where the dress becomes a reflection of you.

2 Months Before: The Second Fitting

This is where everything is softened, refined, and elevated.

Expect:

  • Adjustments to shape and comfort
  • Minor refinements to lace placement
  • Testing movement and posture
  • Checking hemline and proportions

You’ll feel the couture difference here — the way the gown responds to your body rather than asking your body to adapt to it.

1 Month Before: Final Fitting

The moment your dress comes alive.

You’ll experience:

  • The complete silhouette
  • Seamlessly finished details
  • Final adjustments for perfection
  • Learning how to walk, breathe, and stand with your gown

After this, your gown is carefully prepared for delivery.

Wedding Week: Pick-Up or Delivery

Your dress is steamed, pressed, checked, and presented to you with the care it deserves.
It’s not just a garment — it’s an heirloom.

Why Timing Matters

Because couture isn’t rushed.
Because quality takes time.
Because the experience should feel luxurious, not stressful.
And because the right timeline gives your designer — and yourself — the chance to create something extraordinary.

A Loving Reminder for Brides

Many brides think they have “plenty of time”… until suddenly they don’t.
Starting early doesn’t just prevent stress — it gives you space to make the right decisions and enjoy the process fully.

This Is Exactly Why I Created the Bridal Planner

Planning your dress timeline becomes so much easier when everything is organized in one elegant place.
Inside the Laura Blagogee Bridal Planner, you’ll find:

  • A full month-by-month bridal timeline
  • Appointment checklists
  • Fabric & silhouette guides
  • Space for your notes and vision
  • Expert advice you won’t find anywhere else

It’s your complete companion for a calm, beautifully guided bridal journey.

Discover the Bridal Planner
A beautifully designed tool made to bring clarity, ease, and confidence to every bride.